Christine had always despised network marketing, and she wasn’t shy about letting everyone know. In fact, she would often go out of her way to undermine the reputations of those who tried to offer her products. Christine was a successful real estate agent who relied on social media to promote her business and get leads. She had promised herself and her acquaintances that she would never engage in multilevel marketing because she believed they were all scams and the people who did them were nothing more than scammers.
One day, Christine’s daughter came home from school talking about networking. The children at school had been discussing it, and Christine was surprised to hear that her daughter knew more about networking than she did. She decided to do some research on what networking really meant, and that’s when she realized something that made her feel ashamed.

Christine had always thought of networking as something that only happened in the world of MLM. She never considered that social networking platforms like Facebook, Instagram and Linkedin, telecommunication network companies, and even broadcasting networks were all forms of networking. She suddenly felt embarrassed about the way she had been talking about MLM, and she realized that she had been performing a networker’s role all along.
Christine had always been using social media to promote her real estate business, to find leads, and close sales. She was a networker, just not in the way that she had always assumed. This realization made her see that she could use networking in her business without engaging in MLM.
Christine started to embrace networking in all its forms. She began attending networking events and socializing with other business owners in her community. She joined Facebook groups and LinkedIn groups that were relevant to her industry, and she started to post regularly on her social media pages.
Her new approach to networking helped her business grow in ways she never imagined. She was able to connect with other professionals in her industry and generate more leads than ever before. She also realized that networking wasn’t just about getting more leads; it was about building relationships.
The lesson that Christine learned was that networking can take many different forms, and it’s essential for any business owner who wants to succeed. She learned that building relationships is key to building a successful business and that networking is a powerful tool for achieving that. She also learned to keep an open mind and not to judge something before she understood it.
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